The eagerly anticipated 2023 Toyota RAV4 is arriving at dealerships soon, bringing new tech and features. While most automakers significantly raise prices, Toyota has kept increases relatively small. I’ll cover the 2023 TOYOTA RAV4 PRICE INCREASES for all RAV4 models and trims, what’s changing for 2023, and whether it’s worth upgrading from 2022.



Trim Level2022 MSRP2023 MSRPPrice Change
LE$26,975$27,575+$600 (2.22%)
XLE$28,445$29,085+$640 (2.25%)
XLE Premium$31,335$31,975+$640 (2.04%)
Limited$35,475$35,880+$405 (1.14%)
Adventure$33,230$33,770+$540 (1.63%)
TRD Off-Road$36,915$37,195
+$280 (0.76%)
Hybrid LE$29,575$30,225+$650 (2.2%)
Hybrid XLE$31,045$31,735+$690 (2.22%)
Hybrid XLE Premium$33,935$34,625+$690 (2.03%)
Hybrid Limited$38,075$38,530+$455 (1.2%)
Hybrid SE$32,230$32,920+$690 (2.14%)
Hybrid XSE$35,555$35,885+$330 (0.93%)
Prime SE$40,300$41,590+$1,290 (3.2%)
Prime XSE$43,625$45,460+$1,835 (4.21%)

Across the 2023 RAV4 gas model lineup, Toyota has implemented modest 2023 rav4 pricing from 0.76% to 2.25%. The TRD Off-Road sees the most minor bump at just $480, now starting at $37,755. Conversely, the popular XLE increases by 2.25% to an MSRP of $29,925.

The base LE trim remains the most affordable RAV4, with a starting price of $27,575. Given the abundance of standard features like LED headlights, a 7-inch infotainment display, and Toyota Safety Sense 2.0, it continues to be a stellar value.

For the RAV4 Hybrid models, prices have risen between 0.93% for the XSE and 2.22% for the XLE. The Hybrid now starts at $30,610 for the LE, crossing the $30k threshold for the first time.

The most significant increases occur with the performance-oriented RAV4 Prime plug-in hybrid. The SE climbs 3.2% to $41,590, while the sporty XSE sees a 4.21% increase to $45,460. The Prime’s surging popularity and constrained availability likely drive this larger price of 2023 rav4 bumps.

Upgraded Tech and New Woodland Edition for 2023

Although price hikes are modest, the 2023 RAV4 does gain some nice upgrades. All trims now have an 8-inch touchscreen display and wireless Apple CarPlay and Android Auto. Stepping up to the XLE Premium, TRD Off-Road, Limited, and Prime models equips a larger 10.5-inch touchscreen.

The instrument cluster also increases with Premium, TRD Off-Road, and Limited models gaining an available 12.3-inch digital display versus the standard 7-inch setup. Toyota has focused heavily on improving the RAV4’s technology suite for 2023.

Toyota is also introducing an all-new RAV4 Hybrid Woodland Edition for adventure-seekers. It rides on bronze wheels with rugged Falken Wildpeak A/T trail tires. A suspension lift and unique exhaust tips boost capability and style. The special Woodland Edition also has a handy 120V power outlet in the cargo area.

Same Proven RAV4 Powertrains Offering Strong Performance


Under the hood, the 2023 RAV4 carries the same engine and transmission options across the lineup. The gas model sports a 203-horsepower 2.5L 4-cylinder with an 8-speed automatic transmission. Front-wheel drive comes standard, or buyers can upgrade to all-wheel drive for enhanced traction.

The 2023 RAV4 Hybrid combines a 2.5L 4-cylinder engine with two electric motors for a total system output of 219 horsepower. Power travels through a CVT automatic to a standard AWD system. This provides both stellar fuel economy and all-weather capability.

At the top of the lineup, the RAV4 Prime uses the same hybrid setup but adds a larger battery pack. The total system output climbs to 302 horsepower, rocketing the Prime to 60 mph in 5.7 seconds. The Prime also offers 42 miles of all-electric driving range, ideal for short commutes.

Sticking With The 2022 RAV4 Could Save You Money

Since the 2023 RAV4 changes are relatively minor and price increases small, some buyers may want to snag leftover 2022 models still on dealer lots. As the 2023s roll in, Toyota dealers offer significant discounts on the outgoing 2022 RAV4.

A $29,500 XLE can be had for $2,000 – $3,000 off MSRP before incentives. If you aren’t concerned about having the latest tech and can score a great deal, the 2022 may be the imaginative play.

You’d need to experience the new creature comforts like the more giant touchscreens and wireless smartphone connectivity. You’ll have to weigh the discounts versus features to see which RAV4 model year makes more financial sense.

The 2023 Toyota RAV4 Delivers Meaningful Upgrades

After examining the 2022 and 2023 lineups, the newest RAV4 is the superior choice for most buyers. The price increases are generally under $500, making the extra cost negligible considering the upgrades included.

The giant infotainment screens with wireless Apple CarPlay and Android Auto bring more convenience and usability. And the Woodland Edition unlocks new off-road capabilities for adventurous families.

Given the competitive Toyota rav4 2023 price, the 2023 enhancements solidified its position as a segment leader. Toyota has artfully balanced adding value and desirable features without inflating prices excessively.

In the hotly contested compact SUV category, these moves keep the RAV4 in the hunt against rivals like the Honda CR-V, Nissan Rogue, and Subaru Forester. For shoppers seeking an efficient, tech-savvy, and fun-to-drive small SUV, the 2023 Toyota RAV4 makes a compelling case.


The 2023 Toyota RAV4 sees only minor price increases across all trims, keeping costs reasonable given the extra features included. With upgrades like more giant touchscreens, more advanced drive modes, and new off-road focused models like the RAV4 Hybrid Woodland Edition, Toyota has enhanced the 2023 RAV4 correctly.

While discounts on 2022 models may tempt some buyers, those focused on the latest tech and most capable compact SUV will find excellent value in the minimally pricier 2023 Toyota RAV4. Its thoughtful improvements solidify its position as a segment leader and showcase Toyota’s deft touch at increasing value while keeping 2023 TOYOTA RAV4 PRICE INCREASES modest.

Frequently Asked Questions on 2023 Toyota RAV4 Pricing

How much does the 2023 Toyota RAV4 cost?

The 2023 RAV4 starts at $27,575 for the base LE trim. The top-line RAV4 Prime plug-in hybrid XSE starts at $45,460.

How much has the RAV4 increased in price for 2023?

Price increases range from 0.76% on the TRD Off-Road to 4.21% on the RAV4 Prime XSE. Most models see around 1-2% small bumps over 2022 MSRPs.

What are the main changes for the 2023 RAV4?

Key upgrades include more giant touchscreens with wireless smartphone connectivity, an available 12.3-inch digital instrument cluster, and a new RAV4 Hybrid Woodland Edition with off-road enhancements.

Is it better to buy a 2022 or 2023 Toyota RAV4?

The upgraded technology and features make the 2023 RAV4 the better choice for most buyers. Discounts on the remaining 2022 models could save you money if you don’t need the latest upgrades.

What is the most affordable 2023 RAV4 model?

The RAV4 LE is the cheapest 2023 model with a starting MSRP of $27,575. It retains an impressive level of standard equipment despite being the base trim.

By Muhammad Saeed

I am Muhammad Saeed, an automotive enthusiast with a specialized focus on Toyota vehicles. With a genuine passion for the automotive industry, Muhammad brings a wealth of experience and expertise to our website. As an authority in the world of Toyota vehicles, Muhammad Saeed combines a deep understanding of automotive mechanics with a hands-on approach to deliver content that aligns with the highest standards of Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT). Muhammad's journey in the automotive field has equipped him with insights into the intricacies of Toyota vehicles, making him a reliable source for enthusiasts and car owners alike. His commitment to staying abreast of the latest trends and technologies ensures that the content provided is not only accurate but also reflects the cutting edge of the automotive world. Explore our automotive content with confidence, knowing that Muhammad Saeed's dedication to EEAT principles ensures the reliability and trustworthiness of the information you receive. Muhammad is excited to share his wealth of knowledge and contribute to your understanding of Toyota vehicles and the automotive industry as a whole.