.The 2023 Toyota RAV4 Prime plug-in hybrid SUV provides an enticing combination of performance, efficiency, and practicality. With its 302 horsepower hybrid powertrain, the RAV4 Prime can sprint from 0-60 mph in just 5.7 seconds, yet delivers 94 MPGe in EV mode and 38 mpg combined as a regular hybrid. This electrified compact SUV also retains great utility with a maximum cargo capacity of 63.2 cubic feet.

For buyers wanting to upgrade their RAV4 Prime even further, Toyota offers the optional Premium Package. This package bundles a wide array of luxury amenities and advanced technology into one comprehensive option for higher trim levels. The Premium Package transforms the RAV4 Prime into a premium SUV with all the bells and whistles.

In this comprehensive guide, we’ll explore everything that is included in the RAV4 Prime’s Premium Package. We’ll look at the key technology, comfort, convenience, and safety features that are added with this upgrade. We’ll also discuss which RAV4 Prime models are eligible for the package, how much it costs, whether it’s worth the price, and help you decide which RAV4 Prime configuration best fits your needs and budget. Let’s dive in!



The Premium Package piles on the luxury and high-tech gear to make the RAV4 Prime feel upscale and modern. From premium audio to SofTex seats, it transforms the interior ambiance and experience. Here’s an overview of the amenities included:


The RAV4 Prime Premium Package upgrades the technology suite with cutting-edge infotainment, connectivity, and audio. The highlights include:

  • 9-inch touchscreen display with integrated navigation
  • 11-speaker JBL premium audio system
  • Wireless phone charging pad
  • Wi-Fi hotspot connectivity for up to 5 devices

With the larger touchscreen, premium JBL speakers, wireless charging, and Wi-Fi hotspot, the RAV4 Prime becomes a technology showcase with this package. You’ll enjoy your drive even more with seamless smartphone integration and concert-quality sound.


Beyond just technology, the Premium Package also enhances comfort throughout the RAV4 Prime’s cabin:

  • Ventilated front seats
  • Heated front seats
  • Heated steering wheel
  • SofTex synthetic leather upholstery
  • Panoramic moonroof
  • 8-way power adjustable driver’s seat

Ventilated seats, a heated wheel, and panoramic roof make every drive more pleasurable. The synthetic leather and power adjustable seats add a touch more luxury. You and your passengers will feel pampered on every trip.


Some convenient amenities are added as well:

  • Hands-free power liftgate
  • Blind spot monitoring system
  • Rear cross traffic alert
  • Front and rear parking assist

The hands-free liftgate, parking assists, and safety alert features all simplify daily use and minimize headaches. You’ll load up the cargo area and navigate parking with greater confidence.


Lastly, the Premium Package also ups the safety factor:

  • Bird’s eye view camera
  • Front and rear parking sensors
  • Intelligent clearance sonar
  • Dynamic radar cruise control

The 360-degree bird’s eye camera, parking sensors, and advanced cruise control give you multiple ways to understand your surroundings. Safety is the top priority.

Altogether, the Premium Package takes an already well-equipped RAV4 Prime and enhances the technology, comfort, convenience, and safety. Next, let’s look at which models can be upgraded with this package.



The Premium Package is offered on the two highest RAV4 Prime trim levels:

  • RAV4 Prime SE
  • RAV4 Prime XSE

Here is a closer look at each of these models and how to get the Premium Package:


The SE starts at $42,500 before any options. Opting for the Premium Package tacks on an additional $3,765 to the price.

So in total, a RAV4 Prime SE with the Premium Package will have an MSRP around $46,265. That gets you the mid-level SE trim with all the Premium Package perks added.


As the range-topping model, the XSE has a base price of $46,115. Adding the Premium Package costs the same $3,765 as on the SE.

In total, the RAV4 Prime XSE with the Premium Package will retail around $49,880. So just under $50k will get you the fully-loaded Prime experience.

The entry-level RAV4 Prime LE unfortunately cannot be equipped with the Premium Package. You have to step up to at least the SE trim to access the Premium Package upgrades.


The Premium Package itself is priced at $3,765 on Toyota’s options sheet. This is the retail cost for the package on both the RAV4 Prime SE and XSE models.

At first glance, nearly $3,800 may seem steep for a package on a compact SUV. But price out all the features it includes as stand-alone options, and you’ll see there are bundled savings:

  • 11-speaker JBL audio system: $1,620
  • Panoramic moonroof: $1,410
  • Ventilated front seats: $670
  • Navigation system: $490
  • Blind spot monitoring: $480

When you add it all up, you get over $5,500 worth of upgrades for under $3,800 with the package. Given the amount of luxury and tech features included, the package pricing is very reasonable.

Yes, $3,765 is still a considerable chunk of change. But the Premium Package transforms the ownership experience, so for many buyers, the price will be justified.


Determining if the Premium Package is “worth it” depends on your individual budget and preferences. Here are some pros and cons to weigh:


  • Substantial luxury and tech upgrade
  • Strong value from bundled savings
  • Leather, navigation, JBL audio, and more
  • Elevates the experience to feel truly premium


  • Nearly $3,800 is not inexpensive
  • Many features are unnecessary for basic transportation
  • Adds complexity that some buyers may not want
  • Costs almost as much as upgrading to XSE

Ultimately, the Premium Package makes the most sense for buyers who want a fully-loaded RAV4 Prime with all the latest amenities and technology. The package takes the crossover to new heights.

But more budget-minded buyers focused purely on efficiency and utility may be better off saving the money. The lower SE and LE trims still offer the core RAV4 Prime experience even without the frills.

Take time to carefully evaluate your budget and determine how much value you place on premium features. For some, the package will be a home run worth every penny. For others, it may make more sense to skip it.


With its enticing blend of performance, efficiency, practicality and now available luxury, the 2023 Toyota RAV4 Prime is poised to be a home run hitter. Make no mistake, this plug-in hybrid SUV is impressive even in its lower trim configurations.

But upgrading to the RAV4 Prime SE or XSE with the Premium Package takes things to the next level. The premium amenities transform the compact crossover into a luxury vehicle. Of course, that luxury comes at a price – nearly $4,000 extra to be exact.

Carefully weigh your options and choose the RAV4 Prime that aligns with your budget and feature needs. Any way you configure it, you’re in for an absolute treat of an SUV. Just be sure to decide in advance if you want to splurge on the Premium Package or not. The RAV4 Prime awaits!


The Premium Package for the 2023 Toyota RAV4 Prime piles on the luxury and technology with heated/ventilated seats, navigation, premium JBL audio, and much more. While the nearly $3,800 package price is steep, it delivers outstanding value for buyers wanting to fully deck out their plug-in hybrid SUV.

This comprehensive guide explored all the package details, from the amenities included to pricing and value analysis. We also discussed which TOYOTA RAV4 PRIME PREMIUM models can be equipped with the package. While any RAV4 Prime is admirable, upgrading to the Premium Package creates an absolutely stellar premium crossover worth stretching your budget to accommodate.


What is the electric driving range of the RAV4 Prime?

The RAV4 Prime has an EPA-estimated 42 miles of all-electric driving range before the gas engine kicks in as a hybrid.

Does the RAV4 Prime qualify for an EV tax credit?

Yes, the RAV4 Prime is eligible for a $7,500 federal tax credit as well as potential state incentives. The credits help offset the higher initial cost of the plug-in hybrid.

By Muhammad Saeed

I am Muhammad Saeed, an automotive enthusiast with a specialized focus on Toyota vehicles. With a genuine passion for the automotive industry, Muhammad brings a wealth of experience and expertise to our website. As an authority in the world of Toyota vehicles, Muhammad Saeed combines a deep understanding of automotive mechanics with a hands-on approach to deliver content that aligns with the highest standards of Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT). Muhammad's journey in the automotive field has equipped him with insights into the intricacies of Toyota vehicles, making him a reliable source for enthusiasts and car owners alike. His commitment to staying abreast of the latest trends and technologies ensures that the content provided is not only accurate but also reflects the cutting edge of the automotive world. Explore our automotive content with confidence, knowing that Muhammad Saeed's dedication to EEAT principles ensures the reliability and trustworthiness of the information you receive. Muhammad is excited to share his wealth of knowledge and contribute to your understanding of Toyota vehicles and the automotive industry as a whole.